We can’t believe that YOTL is one year old! It’s crazy how time flies when you truly love what you do! Thank you for being a part of our journey this past year.  We wanted to take a time-out to recap who we are and let you know where we are heading with YOTL.

It’s not often that you find two other people that are on the same page with you when it comes to shopping – whether it be for clothing, home goods, gifts, etc. – but the three of us seemed to be one in the same, while each providing our own flair to the mix. Although all of us are more than willing to admit we have had some serious ups and downs in our fashion story, we all truly feel that we have finally found our “look” – and the look we have achieved is one we feel could last a lifetime. After many years of following trends, both fabulous, tragic, and everything in between, we have learned what it takes to achieve a timeless, classic look. The best part? We have also mastered doing it on a budget. Why is this important? Although we have learned to choose more classic pieces that can be worn over and over again and easily rotated in our wardrobes, we know that this will never stop us from wanting to continue to add to our closets — and we are willing to bet you feel the same way. We relate to all those out there that love looking and feeling good in what they are wearing, but have very little time to pick out clothes for themselves, and at times even less funds to support their shopping urges!

So why did we decide to launch You Own The Look? We felt that with so many already asking for our help in finding the latest and greatest items online, and us already spending a significant time combing through websites for fabulous pieces for less, why not try to make this something? Clearly there are people out there that DON’T love to spend hours online searching for the perfect white tee, the perfect skinny jeans, the perfect everything – or maybe just don’t have the time or the patience. We wanted to help people by streamlining their online shopping and fashion needs all in one place.

How would we describe our style? We value fashion of all kinds! As much as we appreciate bright colors, prints, and funky trends, what we focus on with You Own The Look is helping you find the building blocks of your wardrobe. What does that mean? Basic, neutral, and classic pieces with clean lines that can be transitioned throughout your wardrobe and throughout all seasons. Things that you won’t look at 1-2 years after you buy it and say, “what in the world was I thinking?!” We want to show you the value of these basic building block pieces in your wardrobe and how to successfully style them different ways. The type of top, dress, or piece of jewelry that you can literally wear numerous times per week, paired with different pieces from your wardrobe to create multiple different looks. There are so many ways to wear that basic, sleeveless black top, and that is what we want to show you! You may be thinking, why doesn’t YOTL provide personalized styling? Even though each individual has different fashion preferences, which is what makes our world so colorful and fun, we know that every girl could use these basic pieces we choose. We help you find the base of your wardrobe so that you can then put your own fashion flair into it with accessories, make-up, or other “non-neutral” pieces! The best part about our service is that there is no commitment to buy each thing we pick out, the customer has complete control over which pieces they feel will suit them and fit their wardrobe and budget needs.

We created YOTL so that we could offer a subscription based styling concept that would allow us to share our favorites with the rest of the world. This past year has been amazing and we are so thankful for all of the love and support from all of our members and beyond. We truly appreciate the feedback you have provided about YOTL, and we are excited to let you know we have taken your comments to heart!  As you can see, in honor of our birthday, we decided our website needed a facelift. Yesterday we launched our new and improved YOTL website! While the basic functionality of the website will be similar to our old site, we hope to make your experience more user friendly. Some of our favorite aspects of our new site?

  • No more LookBook passwords. Log in to your account, and you will automatically get access to all the LookBooks you have paid for without the hassle of unlocking each LookBook. Goodbye, weekly passwords!
  • Prices listed under each item. Love checking out all the different items in your LookBook each week? We have decided to add a feature that will make it even better. Under each product, we will list the retail price so that you can decide whether it fits in your budget and is worth checking out!
  • Promo codes! We are excited to offer fun promotions periodically, so be on the lookout!

Thank you for allowing us to serve you and help YOU Own The Look! We hope to continue to make your YOTL experience better and better.


Taylor, Rachael & Callie